Zapier And Make

Statalog does not yet have a native Zapier app or Make.com module, but you can connect Statalog to both platforms today using webhooks. The webhook payload is structured JSON, which Zapier and Make parse automatically and expose as individual fields in your workflow.

How it works

  1. Create a webhook in Statalog at Account → Webhooks → Add Webhook (see Webhooks for the full setup guide).
  2. Use the Zapier or Make webhook URL as the endpoint.
  3. Subscribe to the events you care about (goal.converted, traffic.spike, traffic.drop).
  4. Build your automation using the fields from the JSON payload.

Setting up in Zapier

In Zapier, create a new Zap and select Webhooks by Zapier as the trigger. Choose Catch Hook and copy the generated URL. Paste that URL as the endpoint when creating the webhook in Statalog. Send a test conversion or click Send Test in the webhook settings to let Zapier detect the payload structure. Zapier will automatically identify all fields (event, goal.name, monetary_value, url, timestamp, etc.) and make them available as data for subsequent steps.

Setting up in Make.com

In Make, add a Webhooks → Custom Webhook module as your trigger. Copy the webhook URL it generates, paste it into Statalog, and click Redetermine data structure in Make after sending a test payload. Make will parse the JSON and map every field.

Example automations

Log goal conversions to Google Sheets When a goal.converted event fires, append a row to a Google Sheet with the goal name, monetary value, page URL, and timestamp. Useful for building a conversion log that non-technical team members can access.

Send a Slack message on traffic spikes When a traffic.spike event fires, post a message to your team's Slack channel: "Traffic is up [change_pct]% yesterday ([visitors_yesterday] visitors vs [visitors_average] average)."

Create a HubSpot contact when a signup goal fires When a goal.converted event fires for your "Signup" goal, create a new contact in HubSpot. You can use the url and timestamp fields to populate the contact record, then follow up with the user via your CRM workflow.

Trigger a Notion database entry on purchase conversions Each goal.converted event for a "Purchase" goal appends an entry to a Notion database, giving your team a real-time sales log without any custom code.

Native integration (coming soon)

A native Statalog app for Zapier is in development, which will allow trigger-based Zaps without the manual webhook setup, and will include pre-built authentication. Until then, the webhook approach described above is fully functional and production-ready.

For detailed payload schemas, signature verification, and retry behaviour, see the Webhooks documentation.